Only some indoor plants benefit from direct sun. Often, plants acclimate to different light intensities. A ficus leaf will thicken and actually grow to a smaller size in full sun. But when your plant is happy, don't move it. Indoor plants are often acclimated to the shade. These plants might suffer when exposed to direct sun.
Remember, the light from a window changes in intesity throughout the year. A south-facing window may actually get far more direct sunlight in the winter, requiring more frequent watering.
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